The Rise of Content Creators: WhosNext 2023 and the Liberation of Talent

In India, a country that has traditionally been obsessed with Bollywood and cricket, a shift is taking place. Individuals are no longer limited to the glamour of the silver screen or the cricket pitch, as they are now carving out paths to fame and recognition through the art of content creation. Platforms like NDTV's WhosThat360 are at the forefront of this revolution, championing a new era where creators are celebrated like celebrities.

About WhosNext 2023:

WhosNext 2023, a collaboration between NDTV and WhosThat360, is proof of this transformation. This national talent hunt attracted over 8000 entries from creators across India, showcasing the vast pool of untapped talent in the country.

Vaibhav Sehgal, CEO of WhosThat360, sheds light on the vision behind WhosNext 2023, stating, "The answer to the question 'WhosNext' lies in the National Talent Hunt winners, individuals who shared the stage with top content creators in India."

Photo Credit: Dynamic Frame

Mr Sehgal sheds light on the magic of content creation, emphasizing its liberating nature. "You can be an introvert and still create anything you want from the comfort of your home." Making content goes beyond the usual rules, letting people show off all kinds of skills—from drawing on the street to cooking—without needing fancy schooling or experience.

Reflecting on the past, Sehgal notes, "Nothing in the history of Homo sapiens has been more liberating." In the last decade, things have changed, and anyone can become what they aspire to be without interviews or entrance exams. The rise of content creators has shattered the notion that fame is reserved for a select few; now, thousands can be celebrated as lifestyle and fashion icons.

He adds, "Content creation is liberation, financial freedom, and independence. Your place, your time, your people. Celebrities were supposed to be few, at most 30-40... now all can be celebrated.

With reality shows, the world's first influencer university, and masterclasses, the platform is not just a stage for recognition but a platform for personal and professional growth. For content creators reading this, the invitation is clear—don't miss the opportunity to be a part of this phenomenon.

With a platform like WhosThat360, it's the beginning of a future where talent knows no bounds, and content creators emerge as the true stars of a dynamic and ever-evolving entertainment landscape.