Santanu Hazarika on Collab with Sneaker Brand Comet: This Is Like My Childhood Dream Come True!

In an unprecedented phenomenon, renowned artist Santanu Hazarika and homegrown lifestyle brand Comet's latest collaboration - a capsule collection of 300 pairs of sneakers - rapidly sold out within only two hours of its drop, marking the very time a homegrown sneaker collaboration has sold out in record time!

Comet, a trailblazing force in the sneaker industry, is renowned for its bold designs and innovative approach to footwear. With a commitment to pushing boundaries and embracing creativity, Comet has carved a distinct identity in streetwear. Their collaboration with renowned artist and sneakerhead Santanu Hazarika signifies a fusion of rebellious expression and artistic vision. Through this partnership, Comet continues to redefine the sneaker landscape, offering consumers a unique blend of style, substance, and self-expression.

About the Collab:

A name synonymous with the sneaker culture in India, Santanu had recently joined hands with Comet for the sneaker line. The collaboration was not just cool kicks but embodied the dynamic convergence of underground art, pop culture, and the sneaker revolution married with rebellion and expression. Taking inspiration from punk, heavy metal, and anti-establishment sentiments, where the shoes featured vivid colours and design elements like thorns, a shooting star with an eye, and collar tabs that spelled out ‘Silent' and ‘Scream' to symbolize voices that have always echoed in the silence. The line perfectly reflected Santanu's sketchbook style and a disciplined expression that harmonized the silence of rebellion with a loud, unapologetic scream, striking a chord with the audience.

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The sneaker line went live last Thursday on the brand's website and was off the shelves in a record time of two hours, thereby underscoring the audience's anticipation for the collection.

Santanu's Statement:

Talking about the success of this drop, Santanu shared, “As an artist, having my sneaker line was on my bucket list, so this is like my childhood dream come true! During the designing process, I had complete creative liberty. But naturally, there was some nervousness about this first-time collaboration. So, a complete sellout in only a wfew hours was surprising! This has made me truly believe in the power of community.” 

Photo Credit: Santanu Hazarika's Team

Here's what Utkarsh Gupta (Founder of Comet) Said:

"We are thrilled and humbled by the overwhelming response to our collaboration with Santanu Hazarika. The lightning-fast sellout of our limited edition drop in just two hours is a testament to the acceptance we as a brand have received from the vibrant community we are building with Comet. We are honored to see the enthusiasm and passion our customer base has created for self-expression and creativity. This achievement only strengthens our commitment to nurturing a community where authenticity thrives and consumers are encouraged to embody our brand ethos of “Never Shy, Never Sorry'," remarked Utkarsh Gupta, Founder of Comet.

With his designs, Santanu intends to foray into the gaming industry and tech merchandise. The artist plans to launch esports jerseys, gaming gear, and electronic gadgets.