Nancy Tyagi to Abhishek Malhan: Influencers Who Dominated 2024 with Growth

Here's a rough estimate of the top influencers who saw the highest follower gains in 2024, driven by their unique content and remarkable achievements.

1. Nancy Tyagi

Nancy Tyagi's follower count soared to 2.9 million this year, thanks to her memorable appearance at Cannes. Her latest fashion reels and style content have played a significant role in enhancing her popularity, positioning her as a major influencer in the fashion industry.

Photo Credit: Instagram

2. The Rebel Kid

Apoorva, also known as The Rebel Kid, grew her Instagram following to 2.1 million in 2024. Known for her engaging travel blogs and daily life content, she connected with her audience on a personal level. A series of viral collaborations, including her work with Flipkart, along with appearances at high-profile events and a fashion show for Tarun Tahiliani, helped boost her popularity. Her European travel series became a fan favorite, helping her achieve even greater success this year.

Photo Credit: Instagram

3. Dharna Durga

Dharna Durga's follower count soared to 1.5 million in 2024, thanks to her hilarious reels and collaborations with top celebrities. Her funny and relatable content, often featuring typical Indian auntie and mom behavior, kept her audience engaged. She was ranked #4 on Forbes' list this year and partnered with A-list stars like Vicky Kaushal, Janhvi Kapoor, Varun Dhawan, Shraddha Kapoor, and Rajkummar Rao, further boosting her popularity.

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4. Bhuvam Bam

Bhuvan's follower count reached 20.2 million this year, thanks to the success of his web series Taza Khabar season 3. His engaging and creative content continues to connect with his audience, further boosting his massive fanbase.

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5. Abhishek Malhan

Gaining 9.8 million followers this year, Abhishek Malhan's rise can be attributed to his runner-up finish on Bigg Boss Ottd 2. His time on the show played a crucial role in his rise, leading to continued success across his social media platforms.

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6. Sufi Motiwala

Sufi Motiwala's follower count reached 281k in 2024, largely driven by his fashion reviews of celebrities. His honest opinions and sharp insights make him a trusted voice for fashion enthusiasts, especially when he rates celebrity looks out of 10.

Photo Credit: Instagram