Jannat Zubair On Managing Acting & Content Creation: "It's Not Easy Balancing Everything..."

Jannat Zubair has recently opened up about online scrutiny, her journey in the industry, and how things have changed in the entertainment industry with time. She said that she has grown a thick skin for mean comments. 

"Social Media is Not Just About Engagement..."

Talking about this evolving landscape, Jannat mentioned, "The entertainment industry has changed so much in the last few years. Earlier, an actor's career was mostly about films and television, but now digital platforms have opened new avenues. Social media is not just about engagement—it's a space where you can create, collaborate, and even build a business. For me, the transition was organic. I've always been curious about how brands work, how people connect with them, and what makes them stand out. So, when I got the chance to be involved beyond endorsements, I took it."

Photo Credit: Instagram

Her perspective reflects a larger trend where artists are no longer just faces of campaigns but are actively involved in shaping businesses. The rise of influencer-led brands and digital-first businesses has made it possible for actors to extend their careers in new directions. For many, it's no longer about choosing between entertainment and entrepreneurship—it's about merging both in a way that aligns with their brand.

"It's Not Easy Balancing Everything..."

However, juggling multiple roles isn't without its challenges. Jannat acknowledges the effort it takes to manage acting, content creation, and business. "It's not easy balancing everything—each requires different skill sets. But I believe that if you truly understand your audience and what they resonate with, you can find ways to make it work. At the end of the day, authenticity matters the most."

Her journey highlights how actors today are redefining their careers, not just as performers but as strategic thinkers and entrepreneurs who are shaping their own paths in an ever-changing industry.