Gaurav Taneja on 'Shark Tank's Experience: "It Was Fantastic..."

YouTuber and fitness icon Gaurav Taneja recently appeared on Shark Tank India Season 4, pitching his supplements brand, BeastLife. Taneja valued his company at Rs 100 crore and sought Rs 1 crore for a 1% stake. He pitched the brand's success, claiming to earn a revenue of Rs 1 crore within the first hour of its launch. However, the Sharks were skeptical of the YouTuber's dual-focus strategy, questioning its long-term sustainability and potential for growth.

Gaurav Taneja on 'Shark Tank's Experience:

In a candid LinkedIn post after the episode aired, Taneja shared his experience.  He said, "Shut down YouTube and go all in on one business. That's the advice I got from some Sharks on Shark Tank India." He further revealed that during the pitch, one of the sharks questioned him whether he will continue making videos for YouTube. To which he replied with a confident ‘Yes'.

"He didn't seem too happy with my response and remarked, 'Aap ka focus nahi hoga, aap waha se paise bana loge.'" he stated. "But to me, that felt like a risky move — one that could hurt more than help," he added.

Photo Credit: Gaurav Taneja Instagram

Anupam Mittal Questions Gaurav:

In the episode, one of the sharks, Anupam Mittal, questions the social media influencer. He says, "When I started, I was a lot like you. I thought of myself as a star, but when you think of yourself as a star, you think you're infallible."

"You can't allocate time in startups; you have to be there all the time. It's not that I don't trust you, but I trust in Indian entrepreneurship. They won't let a part-timer like you win," he further remarked.

"The Exposure Is Priceless..."

In another LinkedIn post, Taneja alleged the diminishing impact of Shark Tank. He wrote, "We recently took BeastLife to Shark Tank India and it was a fantastic experience! Many tout the show as a tremendous branding tool—even if you don't secure a deal, the exposure is priceless.

Naturally, we anticipated a huge spike in website traffic, given the strong brand value and massive audience Shark Tank has built over four seasons.