Aparna Dixit: I admire social media influencers who create their content, build their teams and continuously generate fresh ideas

With the social media boom, the era of influencers has come into existence. And successful influencers are minting money that is at par or sometimes even more than the highest-paid actors. Actor Aparna Dixit, who will be seen in an upcoming thriller, shares her opinion on this trend.

"With the evolving generation and the dynamic landscape of social media and various platforms, we must acknowledge that the world has transformed significantly. Things are not as they used to be. In the past, brands sought to collaborate with prominent Bollywood celebrities due to their extensive reach and strong connection with the audience. However, today's scenario is different, given the rise of social media influencers who hold a firm grip on their followers. Now, the key to success lies in associating products with these influencers, which leads to increased profits and sales, creating an interconnected relationship. Even among actors, many are transitioning into the role of influencers. It has become challenging to differentiate between various influencers as they have significantly impacted their audiences. Some television actors, in particular, substantially influence their followers. Therefore, from a business perspective, it makes perfect sense for brands to collaborate with them," she says.

Some actors are often heard saying that they are here to be an actor in the entertainment industry and not influencers. However, Aparna looks at this trend positively. She says, "I do come across people who claim I am solely an actor and not an influencer. While it's true that we all use social media platforms, like Instagram, to showcase our personal lives and establish a personal connection with our audience, we're not necessarily displaying our acting skills there. In fact, I often find myself admiring social media influencers who create their own content."

"They have built their teams and continuously generate fresh ideas independently. In contrast, an actor constantly searches for new roles and strives to fit into someone else's vision. These two pursuits are not comparable, as acting constitutes an entirely different profession," she concludes.

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