Aahana Kumra Slams Influencer Culture: 'Do I Need to Dance on Social Media to Get Acting Jobs?'

Actor Aahana S Kumra has slammed influencer culture and mentioned that it is getting difficult for the actors to get the projects because of influencers with huge fan-following entering the business, however, they don't know how to 'act'.

Speaking to Hindustan Times, she said, "Clout and networking are the only things you are getting jobs through. A lot of actors are confused about how to navigate it as we are being told to be aggressively active on social media and get PR agencies."

"People Want to Work with So-Called Influencers"

Slamming the influencer culture, she said, “When I started, there wasn't this kind of pressure to look a certain type on social media and keep doing reels and dance videos. A lot of casting today is happening based on social media followers. It's very difficult and excruciatingly painful to get work in today's time."

Aahana's Dig at Kusha Kapila?

"Even filmmakers who you want to work with are moving towards people with social media clout, the so-called influencers. So, actors are left wondering, should I become an influencer and start dancing on social media to get a job? Should I start ranting, do mimicry, or be like a Dilli ki aunty? Is this how you are going to get a job? Because I don't think those people will be able to do anything more than that,” she concluded.

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Aahana has expressed her disappointment with influencers bagging roles because of their fan following. But how come its influencers' fault? They are also putting equal amount of hard work. What are your thoughts? Do comment.