Year Ender 2024: India's Most Engaging Influencers

Meet the social media sensations of 2024! These 7 influencers have taken the digital world by storm with their engaging content, relatable humor, and creative storytelling. From comedy skits to lifestyle vlogs, they have captured the attention of millions and collaborated with top brands and celebrities. Let's take a look at the top 7 influencers with the highest engagement rates in 2024.

Dharna Durga

Engagement Rate: 32.19%

Dharna Durga became a sensation during the COVID-19 pandemic with her humorous and relatable content about Indian households. At 24, she has partnered with top brands in the FMCG, cosmetics, and automotive sectors. Her collaborations also extend to celebrities like Vicky Kaushal, Rajkummar Rao, and Neha Kakkar, highlighting her growing influence in the digital space.

Nancy Tyagi

Engagement Rate: 31.98%

Nancy Tyagi began creating content during the Covid-19 pandemic to support her mother financially. Her breakthrough moment came when she appeared at the Cannes Film Festival in outfits, she designed herself, gaining widespread recognition. Recently, she collaborated with actor Ananya Panday to design outfits for Prime Video's series Call Me Bae.

Shrutik Kolambekar                

Engagement Rate: 22.01%

Shrutik Kolambekar's passion for acting led him to a stint in theatre, which later transitioned into social media fame for his comedic content. He gained widespread attention when his video about an "annoying girlfriend" went viral in 2021, followed by another hit centered around an iPhone. The Marathi creator has since collaborated with notable brands like Colors TV, Thums Up, and Navratna, solidifying his presence as a digital entertainer.

Yuvraj Dua                      

Engagement Rate: 22.06%

Yuvraj, the former sports journalist, creates humorous content on sports and what it means to be a Delhiite. He focuses on humor and the relatability of ordinary, everyday conversations. He has hosted the Amazon Mini TV series Playground Season 3 and has collaborated with celebrities such as actors Diljit Dosanjh and Ranveer Singh.

Apoorva Mukhija

Engagement Rate: 17.21%

Apoorva Mukhija, famously known as the Rebel Kid on social media, began her journey at 18, crafting mini vlogs, skits, and relatable rants. At 23, she has collaborated with over 150 brands, including Nike, Meta, Kate Spade, and Maybelline. Her videos consistently achieve millions of views, showcasing her creative edge and ability to connect with her audience through her humorous storytelling

Sakshi Keswani

Engagement Rate: 16.79%

Sakshi Keswani, a content creator from Prayagraj, Uttar Pradesh, began her journey during the pandemic. She is celebrated for her slice-of-life rom-com reels and was nominated for the National Creators Award in the ‘Disruptor of the Year' category earlier this year

Danny Pandit

Engagement Rate: 18.94%

Danny Pandit, known for his humorous and relatable content since 2016, has become a leading figure in the comedy genre. His videos, often in Hindi and Marathi, offer comedic takes on everyday situations, with many following the "Normal Day with" format. In 2023, he performed a live comedy show in Mumbai and released his Marathi rap song Baadhsha Boy, which he wrote and performed himself. His unique blend of comedy and music has further solidified his popularity.