Rising Stars: How Indian Beauty Influencers Are Changing the Game on Social Media
India's beauty industry has been transforming in recent years, with a significant increase in beauty influencers on social media. Beauty bloggers from the country are breaking stereotypes and bringing about considerable change.
Social media has seen a massive surge in beauty influencers
Photo Credit: Instagram
- Social media has seen a massive surge in beauty influencers
- Let's look at some of India's top beauty bloggers
- India's beauty bloggers are breaking stereotypes
Over the past few years, social media has seen a massive surge in beauty influencers from India. These talented individuals have been making waves on platforms like Instagram and YouTube and have amassed an enormous following of loyal fans. Let's look at some of India's top beauty bloggers and what sets them apart.
1. Mrunal Panchal
Mrunal Panchal is a well-known beauty influencer from Mumbai. With over 4 million followers on Instagram, she is one of India's most famous beauty bloggers. Panchal creates makeup tutorials, skincare tips, and fashion content on her social media accounts. She recently collaborated with global pop star Selena Gomez to launch her makeup line, Rare Beauty. This collaboration has further cemented Panchal's position as a leading beauty influencer in India and globally.
2. Shubhangi Anand
Shubhangi Anand is a beauty blogger who focuses on skincare and haircare. With over 700k subscribers on YouTube, where she shares in-depth tutorials and reviews and over 2 Lakh Followers on Instagram, she has built a loyal following by sharing her skincare routines and product recommendations. She was recently ranked 20 on Forbes India's 100 Digital Stars.
3. Tanya Singh
Tanya Singh is a rising star in the world of content creation. With a following of over 480K on Instagram and a new channel on YouTube, she is quickly making her mark in the industry. Hailing from Ghaziabad, Tanya is passionate about promoting chemical-free and natural hacks for maintaining healthy hair and skin. With her unique approach to beauty and fashion, Tanya is definitely one to watch in the coming years.
4. Shikha Rastogi
Shikha Rastogi, popularly known as thatsheengirl on social media, is a rising fashion and beauty influencer. With a growing following on Instagram, she has become known for her DIY content, hauls, and fashion sense. Hailing from New Delhi, Shikha started her Instagram journey in 2019, and since then, she has been creating content that resonates with her audience. In addition to her social media presence, she runs her own clothing store, Hypd, showcasing her entrepreneurial spirit.
5. Shreya Jain
Shreya Jain is a prominent name in beauty and fashion blogging. Based in New Delhi, she has gained a massive following of 450K on Instagram and 752K on YouTube with engaging content. Shreya is also the CEO of SJ Merch, a website that offers a range of monogrammed candles, t-shirts, mugs, and notebooks. Her YouTube channel features videos on makeup looks, product reviews, and viral trends, making her a go-to source of inspiration for makeup enthusiasts and fashion lovers.
6. Komal Gudan
Komal Gudan is a beauty and lifestyle blogger with over 220k followers on Instagram. She shares her favourite beauty products, skincare routines, makeup looks, and personal experiences on social media. She is also known for her relatable and candid content.
7. Parul Garg
Meet Parul Garg, a former lawyer turned makeup artist who has taken the social media world by storm with her stunning makeup tutorials and bridal transformations. With a growing audience of 2.3 million followers on Instagram, Parul has become one of India's most sought-after beauty influencers. Her journey from being a lawyer to a successful makeup artist and influencer is truly inspiring!
8. Ankita Chaturvedi
Ankita Chaturvedi, popular as Corallista, is a prominent figure in India's beauty blogging scene. After a successful career as an IIT-ian engineer, she followed her passion for makeup and became a beauty influencer. Ankita has collaborated with several renowned brands and has a dedicated following of over 1 million on both Instagram and YouTube. Ankita's relatable tutorials, authentic beauty reviews, and honest self-care journey are all examples of the thoughtful content she's known for. She recently graduated as a makeup artist from the Makeup For Ever Academy in Paris, making her a well-rounded beauty expert.
India's beauty bloggers are breaking stereotypes and changing the beauty industry. They are promoting products and trends and using their platforms to promote social causes and encourage self-love and acceptance. With their unique perspectives and expertise, they are worth following for all your beauty needs.
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Further reading: beauty influencer, influencer, Social media
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