Exclusive: It takes an army to create everything you see on my feed, says Rohit Zinjurke

In the world of content creation, Rohit Zinjurke is a popular name. He is a social media influencer from India. His fans love entertaining and informative videos by him on various social media platforms, including Instagram, TikTok, and YouTube. In an exclusive conversation with us, Rohit opened up about his experiences in his career, the obstacles he has overcome, and his techniques for captivating his audience.

Here are the edited excerpts from the exclusive interaction

How did you start as a lifestyle/fashion content creator, and what inspired you to pursue this career path?

Being a content creator was not a part of my plan. All I knew was that I wanted to do something different. My journey started with creating dance and reaction videos on TikTok. To my surprise, I gained a fantastic following on the platform and in the process, I discovered my love for fashion, lifestyle, and simply being in front of the camera.

What challenges do you face as a lifestyle/fashion content creator, and how do you overcome them?

As a fashion and lifestyle content creator, there is this constant pressure always to look the part. It is impossible to feel and look amazing every single day. I love and enjoy what I do, but sometimes finding the motivation to create content becomes difficult. I overcome these shortcomings by taking a break from my daily routine and spending time with my family and friends.

How do you stay up to date with the latest trends in the lifestyle/fashion industry, and what resources do you rely on for inspiration?

Honestly, I'm not the one to follow trends. I wear what I feel like when I feel like depending on my mood. I would like to believe I'm more of a trendsetter. When it comes to inspiration, it can literally strike at any time and anywhere, and I am sure most of the creators will be able to relate to this!

How do you balance creating visually appealing and informative content, and what strategies do you use to engage your audience?

When it comes to the visuals, I have my team to thank for that. It takes an army to create everything you see on my feed. In terms of information, I like to keep it simple and relatable. There is no set strategy that I use to engage my audience. I gauge what kind of content they love, try to create something relatable, and get the message across.

In 2018, Rohit embarked on his journey as a content creator. His talent for connecting with his fans makes him stand out from other creators. With his rising fame, Rohit became a brand ambassador for various brands.