Bhupinder Kaur: I Don't Mind Blocking Trolls | Exclusive

Bhupinder Kaur is a popular content creator. She has exclusively connected with Jayveer Singh for a conversation. In this interview, she opens up about her content creation journey, her way of dealing with trolls, and more.

Excerpts...

Tell us a bit about your content creation journey. How did you start, and what inspired you to create relatable sketches and skits?

My content creation journey began back in school when a friend would flaunt her growing follower count. I wasn't a creator then, but I'd often skip lectures to help her film videos, feeling a mix of jealousy and determination to prove myself. I decided to start on TikTok, which was new in India at the time and gradually gained followers. Then, the app got banned, and I felt crushed.

Photo Credit: Instagram

Determined to keep going, I shifted to Instagram. Without a clear niche, I began making videos about my daily experiences. By focusing on relatable content that resonated with others, I found that shareable content led to higher engagement and steady growth. That approach helped me build my community and establish my voice as a creator.

With so many digital platforms available, what makes Snapchat stand out for you? 

Snapchat stands out for me because of the quality of the audience and the level of engagement I get on the platform. Unlike other platforms, I can share a lot of Stories, and my followers genuinely engage with them. It feels more personal and interactive, which creates a stronger connection.

What I appreciate most about Snapchat is the freedom to speak openly. The platform allows me to share my thoughts directly, and my audience enjoys that interpersonal connection. It brings out my inner orator and gives me a sense of being heard and understood.

Photo Credit: Instagram

When it comes to features, I love using some of the funny and cute lenses, especially the bow lenses, which are my go-to. It adds a fun touch to my videos and keeps the content lively.

Since you create content across multiple platforms, how does your Snapchat audience differ from others? How do you connect with them differently?

Compared to my other platforms, my Snapchat audience is different in that it's more female-dominated, friendly, and supportive. The atmosphere is less toxic and more like chatting with friends. I can post simple stories of me speaking, and my Snapchat followers engage with them in a way that I don't experience elsewhere. This makes me feel truly connected to my audience, and I appreciate the opportunity to express myself authentically.

What type of content do you enjoy making the most? Are there any topics or moments from daily life that you love to capture and share?

I love creating relatable and funny content that resonates with my audience. I often capture everyday moments, such as casual conversations with my family, giving reviews of the meals I've enjoyed, or showing off a new outfit and asking for my followers' opinions. I also enjoy sharing adorable moments with my cats, like feeding them or catching them in their playful moods. When I'm out and about, I often share interesting things I come across, sparking conversations with my audience. These little glimpses into my daily life help create a genuine connection and keep the content engaging and personal.

Photo Credit: Instagram

What advice would you give to aspiring creators looking to start their journey on Snapchat and make meaningful connections with their audience?

My advice to new content creators on Snapchat is to be authentic, consistent, and true to yourself. Always approach your audience with kindness and empathy, and listen carefully to their feedback—it helps you grow. Focus on creating engaging and fun content that resonates with your followers. Most importantly, enjoy the process and embrace the journey. Don't stress too much about getting it perfect; just go with the flow and learn as you go.

Online trolling is very common these days. How do you tackle that?

Dealing with online trolling can be challenging, but I've learned to approach it with a healthy mindset. I remind myself that not everyone will understand or appreciate my content, and that's okay. I focus on the positive comments and supportive community that truly matter to me. When negativity arises, I don't hesitate to use features like blocking or muting to maintain a positive space.