Anker Talwar Introduces the Milni Influencer: The New Era of Social Networking

In a recent Instagram post, Anker Talwar humorously defined a new type of influencer—the Milni Influencer. If you're not familiar with the term "Milni," it's a traditional Indian wedding ceremony where the families of the bride and groom exchange garlands and gifts as a warm welcome. Talwar compares influencer events to this ritual but with more FOMO (Fear of Missing Out) and fewer garlands.

Networking Like a Pro: The Milni Dance at Influencer Events

Milni Influencers are the masters of networking. As soon as they enter an event, they begin the "Milni dance" of exchanging invites. One influencer might greet another with, “I'm so glad you're here! Are you coming to my launch party next week?” And the reply could be, “Yes, of course, but only if you're attending my event tomorrow. We've got a VIP gift hamper this time!”

Social Bartering: How Milni Influencers Trade Invitations

This back-and-forth continues throughout the occasion, similar to the awkward moments at a typical Milni when uncles aren't sure whether to hug or simply pat each other on the back. At these influencer events, the gift exchange is not about sweets but about collecting RSVPs and securing exclusivity.

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The Digital Milni: From Goodie Bags to Instagram Tags

Milni Influencers work as a social barter system. "Oh, you didn't get an invitation for that one? "I'll put in a word for you," someone might say. In exchange, the promise of attending another event or a photo opportunity is usually exchanged. By the end of the event, these influencers have RSVP'd to several additional events, acquired their goodie bags, and shared tales identifying everyone they met, completing the digital version of the Milni with the line, "Here's some mithai from our side!"

It's all about building connections and increasing visibility in the influencer world.