Shreya Jaiswal Explains Why Diamonds Are Becoming More Desirable in India

Ever wondered why diamonds are suddenly becoming so popular in India? Chartered Accountant and digital creator Shreya Jaiswal explains the growing allure of natural diamonds. From GenZ's buying habits to changing views on luxury and trust in authentic sources, diamonds are no longer just aspirational—they're becoming a thoughtful choice.

GenZ: Shaping the Luxury Market

India boasts the world's largest GenZ population, a generation rapidly becoming major luxury buyers. Unlike previous generations who primarily saved, GenZ actively spends on quality and status. Diamonds, previously viewed as a distant aspiration, now represent attainable luxury, perfectly aligning with GenZ's lifestyle choices and growing purchasing power.

Diamonds: More Legacy, Less Luxury

The desire for diamonds in India is shifting from mere luxury toward legacy. According to Shreya, today's buyers seek lasting value, rarity, and prestige—qualities inherently found in natural diamonds. Unlike mass-produced alternatives, natural diamonds offer unique emotional and financial value, making them appealing as heirlooms rather than fleeting status symbols.

Trust and Reliability Matter

Shreya highlights another key reason behind diamonds' rising desirability: trust. In the past year, lab-grown diamonds saw prices plummet by nearly 65% due to oversupply. Conversely, natural diamonds have held their value, underscoring their reliability as long-term investments. Consumers now carefully choose reputable brands and trusted sources, prioritizing lasting value over temporary savings.

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As explained by Shreya Jaiswal, increased diamond demand in India stems from GenZ's preferences, changing perceptions of luxury, and the growing emphasis on trustworthy investments. Diamonds have truly evolved from aspirational luxury to meaningful, timeless assets in modern India.