Exclusive: I aim to empower my audience to take control of their finances, says Jay Viral Desai

Jay Viral Desai, a 25-year-old chartered accountant, content creator, and entrepreneur, is making waves in business and finance. During an exclusive conversation with us, he discussed his inspiration for becoming a finance influencer, his sources of motivation, and the most common misconceptions people have about finance.

Jay spoke about his inspiration to become a finance influencer and why he likes to share insights in this field. "Growing up in a middle-class family in India, I saw firsthand the impact of financial literacy on people's lives. I witnessed how a lack of financial knowledge could lead to poor financial decisions, debt, and stress. It inspired me to pursue a career in finance and eventually become a chartered accountant," said Jay.

"As a content creator, I aim to share my knowledge and insights in a relatable and accessible manner. I understand that finance can be intimidating for many people, and my goal is to break down complex financial concepts into simple and actionable advice. What motivates me to continue sharing my knowledge and insights is its positive impact on people's lives. When I receive messages from my audience saying that my content helped them make better financial decisions or manage their finances, it gives me a sense of purpose and fulfilment," he added.

How does he stay up-to-date with the latest trends and developments in finance? He said, "As a finance influencer, staying up-to-date with the latest trends and developments is crucial. I rely on various sources for my research, including industry publications, financial news outlets, and social media platforms. I also make it a point to attend conferences and webinars hosted by industry experts to learn about the latest trends and best practices. Additionally, I regularly engage with my audience to understand their needs and concerns, which helps me identify emerging trends and topics to cover in my content."

When it comes to finance, there are a lot of misconceptions people have. As a finance influencer, Jay said, "One of the most common misconceptions people have about finance is that it's only for people with a background in economics or accounting. This belief often leads people to avoid financial planning or investing altogether. Another misconception is that finance is all about making money and accumulating wealth without considering the importance of financial security and stability."

"In my content, I aim to address these misconceptions by presenting finance as a relatable and accessible subject everyone can understand and benefit from. I break down complex financial concepts into simple, actionable advice that anyone can apply to their finances," Jay concluded.

 In his content, Jay also emphasises the importance of financial security and stability and how it's essential to achieving long-term financial goals.