Srishti Garg: "Be Unapologetically Yourself, There's Nothing More Important..." | Exclusive

We are back with the second part of this delightful conversation with content creator Srishti Garg. In this part, she has shared tips for budding content creators and opened up about her upcoming projects.

Excerpts...

If you could create your ultimate dream collaboration, who would it be with, and what's the wildest idea you'd bring to life together?

I'd love to collaborate with a luxury beauty or fashion brand, especially with Pookie Clinic launching soon. People now associate me with lip gloss. My manager, Liza, even told me she started wearing it because of me! So many others have said the same, which is funny because I only became a lip gloss girl in the last year or two, but now I'm obsessed. A Pookie Clinic x Dior lip oil collab would be a dream, something playful for those lacking main character energy or rizz and just need a little gloss to boost their vibe. Pookie Clinic is my baby right now, and collaborating with brands I've always loved and put on my vision board would be incredible.

Photo Credit: Instagram

What advice would you give to aspiring content creators trying to build their online presence today?

Be unapologetically yourself, there's nothing more important. People emphasize consistency, content strategy, and networking, and while those matter, the core of it all is authenticity. With thousands of creators out there, what makes someone follow you is the unique value you bring to their life. Follow the rule of the three E's - entertain, educate, or blend both (edutainment). If your content fits into any of these, you're on the right track. Your audience should take something away from you in one of these buckets. Even if you're following trends or doing something that's been done before, make it yours. Add your own twist so boldly that people have no choice but to build a community around your name.

What's the biggest challenge you face as a content creator, and how do you manage it?

As a writer, creative blocks hit me the hardest especially when I can't put my thoughts into words. In an era of mass-produced content, where creators are expected to post five times a week, it's impossible to generate fresh ideas constantly without help. To stay ahead, I bank 7-10 ideas at once, categorize them, batch-shoot, and post consistently. But my biggest challenge remains keeping my content creative and meaningful. While I sometimes follow trends for numbers, I don't want my page to rely on massy, basic content. Reinventing myself and keeping my writing fresh is a constant process. I want to create IPs that feel fulfilling like finding my inner child. It may not perform as well as my other IPs, but it's wholesome, different, and not driven by self-deprecation or viral appeal. Even if it doesn't bring big numbers, I've stopped caring because I love what I'm doing. And as long as it makes someone smile, I know I've done my job.

Photo Credit: Instagram

Can you share a memorable moment or feedback from your audience that made you feel proud of your work?

Recently, a guy messaged me saying he traveled from Nasik to Hyderabad on his birthday to meet his girlfriend whom he met through Pookie Mandi two months ago. For context, Pookie Mandi is my broadcast channel where I run a daily challenge called Finding Your Soulmate. Every day, I share cute prompts like “Drop your city,” “Do you believe in love at first sight?” or “When was the last time you held hands with someone?” This couple connected through one of these prompts, started chatting, moved to DMs, had video calls, and now they're in a serious relationship. Reading his message made me emotional, I couldn't believe I played a role in their story. If they last, I might even be part of the story they tell their kids, which is surreal. But it's not just about romantic relationships so many people have found online friendships, hype squads, and a true sense of community through Pookie Mandi. A simple daily prompt has brought people together in ways I never expected, and that's something I'm truly proud of.

Photo Credit: Instagram

Are you working on something new or exciting now? Is there anything coming up?

I'm super excited about my new IP, Pookie Clinic! We've already shot the first three episodes, and they should be out by March. This project is my baby. I've poured my heart into every detail, from the script and guest list to the tiniest set elements like wallpapers, trays, and props. Seeing it all come to life has been surreal, and I couldn't have done it without my amazing team. The concept? I play a Pookie Doctor diagnosing alpha sigma men of the internet, the ones with strong opinions or red flag tendencies. Each guest is assigned a syndrome, like Mean Posting Syndrome or Bohot Bada Playboy Syndrome, and I take them through hilarious challenges. They might have to do a parody of an Espresso video, an ASMR apology to an ex, or a ridiculous karaoke session. The final test? A surprise date with an internet baddie who determines if they've truly reformed. If they pass, they get a Certified Pookie award; if not, they get an apple because an apple a day keeps the doctor away, and I don't want to see them again! The trailer is ready, and I can't wait to drop it. I really hope the Pookie Clinic becomes the next big thing!