Anita Dongre on 'There She Glows': Want this collection to resonate with fuss-free bride

Anita Dongre's latest bridal collection, 'There She Glows,' is a love letter to Indian crafts, marrying contemporary silhouettes with motifs inspired by nature. The designer's forever muse inspires the line: the modern bride whose roots are inherently Indian, but her spirit is transient across geographies.

Luscious fabrics are dipped in a palette seen by a bird in the sky from midnight to sunrise. Inky blues that shift into shades of daybreak. Rich ivories and soft blushes of dawn, a hint of sage before the rising sun echoes in a lineup of signature reds and a never seen intense hue of garnet, sparking joy in our Avani lehenga.

Photo Credit: Anita Dongre Team

'There She Glows' celebrates century-old craftsmanship, a key pillar of the brand, where every detail is hand-placed, and every ensemble is one-of-a-kind. The Urvara skirt set is a glorious showcase of their signature Pichhwai hand-painted on a contemporary silhouette. This technique took 3800 hours to complete, while the Nayaab skirt set is glorified with Lippan mirror work from Kutch, Gujarat. Pastel looks from the Alakana lehenga line are all elaborately hand-embroidered by the women of SEWA (Self Employed Women's Association), a movement Dongre actively advocates for, with workmanship that takes 2200 hours per piece. A delectable combination of resham, sequin, and zardosi work all come to life in this collection, with the addition of Gota patti as a tribute to Dongre's Rajasthani roots.

Photo Credit: Anita Dongre Team

With a modern mindset, our bride is unafraid to experiment with unconventional cuts, crops and silhouettes, from pantsuits with veils to lehengas with pockets. The Kusha corset, the Mihika pleated cocktail dress, and the Akila longline jacket evocate this collection's playful mood and nowness. Even the classic lehengas make a loud statement in quiet luxury. 

Photo Credit: Anita Dongre Team

Says the designer, "I wanted this collection to resonate with the eternally graceful, fuss-free bride who wants to celebrate her big day, joining in all the fun while looking effortlessly graceful. Working with the women artisans of SEWA has been a joy, learning from the crafts they use to make everyday living beautiful– a gift of craft culture handed from one artisan community to the world." 

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